Sitting in Delta’s Business Lounge waiting for my flight from New Orleans to London Heathrow, I was flicking through the family and lifestyle magazines displayed. Sad sack? Get a life? No, it’s a great way to keep up with emerging consumer trends, and what’s hot and what’s not. Martha Stewart’s “Living” magazine is a case in point. Remember, Martha? An entrepreneurial dynamo who had a leisurely few months at the expense of the American taxpayer for indiscretions relating to share dealings. Her October magazine edition is brimming over with Halloween ideas (“125 smart, sweet and spooky ways to celebrate the season”). My particular favourite was the 8 foot tall and 15 foot long inflatable “Grim Reaper” sitting on a horse-drawn cart loaded with a huge pumpkin -inflates in minutes and requires four AA batteries (not included!). Martha’s got a “farm” in Massachusetts with rare breed chickens, turkeys, geese, a mini-flock of Welsh Black Mountain sheep and a donkey or two. Milk cows are on her list.
What did I notice?:
There’s lots more and Martha is tipping Tuscan Kale as the next brassica to boom. Mind you, brassicas need a boost in the US and the UK for that matter ever since George Bush Senior advised the American nation that he “didn’t have to eat broccoli any more now I’m President of the United States of America”!